Why do you need a landing page for your paid ads?

Are you using websites to run your paid ads?

If so, you might want to reconsider using a landing page to get better conversions for your ads.


So, what’s a landing page?

A Landing page is a standalone web page that’s separate from your website and can be set up as a hidden page behind your site and it’s only visible to your targeted audience you drive traffic to.

Landing pages are mainly used for marketing and advertising purposes and it aims to help you achieve the primary objective with better results and better ROIs.


How’s a landing page different from your website pages?

Landing page design limits the options available to your visitors, helps them move towards your intended conversion goal such as removing your navigation menu

An effective landing page design improves the results of your marketing efforts and turning clicks into leads and paid clients fast.


What are the benefits of using landing pages to run your paid ads?

Single-Focused Objective: focus on your single goal to achieve better results & ROIs

Message Match: ultra-specific copy and visual design to attract your ideal clients

Quick Testing: test, compare and track which variations perform best

More Accurate Reporting: better analysis and detailed reports when there’s only landing page involved.


For Lead generation purposes, landing pages can be used for various purposes.

Examples like:

  • Consultation for professional services
  • Ebook or whitepaper
  • Webinar registration
  • Discount coupon/voucher
  • Contest entry
  • Notification of a future product launch/upcoming event
  • Free trial

If you want to find out how to craft a conversion-driven landing page, I’ve prepared a landing page checklist for you.


Click the link on the page or comment below to grab your free copy.