Is your landing page not getting your enough inquiries and calls?
The purpose of using a landing page is to achieve the goals you desire for your marketing campaigns whether it’s getting you more inquiries, email list, calls or other objectives you might have.
Your landing page can either make or break your campaign.
Often the first point of contact between you and your potential customer, you have to do it right the first time, or risk losing them forever.
So before you launch a marketing campaign, ask yourself: Is your landing page making a killer impression, or is it weighed down by landing page conversion killers?
If you’re wondering why most of your visitors are leaving your landing page, you may want to look into the following possible reasons.
On the list below are some of the biggest and most common landing page mistakes that lead to loss of interest, impatience or even irritation on the part of your would-be buyers.
Bad Copy
Your writing is too vague. It’s irrelevant, it tries too hard to be clever or witty, and worst of all, it doesn’t provide valuable information. In the end, it simply confuses your visitors.
Poorly written and poorly placed copy alone can hurt your conversion rate big time.
You have to make sure that your copy presents a concrete message: Focus on just one offer and one call to action. Think about “What’s in it for me? Something that ticks your ideal clients’ box.
Information overload
On the other hand, you don’t want to pile the page up with too much information, no matter how valuable or helpful they may be. Stick to the most important facts, and find a way to deliver them in a compelling way to your audience.
It should be presented well – not in big blocks of texts that overwhelm readers, but rather in nice chunks in an easy-to-read, easy-to-absorb format.
Casting the net too wide
Your landing page doesn’t need to appeal to “everyone” – in fact, it shouldn’t. Zoom in to a specific audience so your tone and content are speaking directly to their needs and preferences.
Know your customers so your campaign is focused on the specific stage of the buyer’s journey that you’re trying to appeal to.
Slow page load time
No matter how awesome your page is, most people will only give it 3 to 5 seconds to load completely. If you don’t want to lose them to brighter, newer and faster content on the internet, you’ll need to invest in a well-designed page that puts an equal importance on beauty and usability.
Quality hosting is also key to a fast-loading page. Be prepared to invest in good hosting services – as with most things, you get what you pay for.
Useless graphics
People have seen way too much of stock photography and graphics. When you use them, there’s a huge possibility that your page will look too generic. Invest in unique images not just to make the page look interesting but also to highlight the brand persona you’re trying to convey.
Often, a single image is enough, especially if it has a clear and strong purpose.
Relying on the power of “free” too much
One of the most abused words in marketing is the “free.” In many cases, it may do more harm than good to your campaign. Consider the strong implications once you associate your products and services with freebies.
It may drag the value of your items (and your brand) down. A freebie is not always an incentive for people to sign up for an offer, much less buy a product. Thus, it’s a mistake to expect a free offer to drive sales up.
Review your existing page and see if you’re committing one or more of these mistakes. Make the necessary revisions, do more tests, and woo your visitors back to your site – and into your customer base.
Conclusion
Landing pages are a crucial element to any marketing campaign. Instead of wondering why your visitors are repeatedly leaving your landing page, you need to consider whether or not the offer is portrayed in an appealing way.
By providing relevant information you want to focus on a specific offer and audience. This way your visitors won’t be confused and it will likely lead to an improved conversion rate.
Just remember- every headline, image and call-to-action has to have meaning!
Which point did you find it the most helpful? Leave us your comments below.
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