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Holiday Marketing Tips

Holiday season is around the corner, I've been getting enquiries and asking about how to market their business during holiday season,  I've made a quick video to share 2 tips every business can use to engage with their clients and create more sales. Tip 1: Data mining your client list  Often businesses chase new leads [...]

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Understanding The Power Of Video Marketing

Why video? Videos are the most popular marketing tools today. According to Forbes, 90% of consumers say that watching product videos helped them make purchasing decisions and that 64% of customers were more likely to buy a product online after they watched a video about it. Lastly, the same article reported that videos are projected [...]

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How Facebook Messenger Bots are Transforming Customer Service

Seeing ‘Messenger Bots’ floating around the web and wondering what the heck they are? Facebook offers people the ability to communicate and stay updated on the latest news from their contacts, and the brands they follow online. With over 1.2 billion accounts on Facebook, brands are continually finding ways of using this social networking giant [...]

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7 Ways To Effectively Use Storytelling To Create Engaging Content

Why should I be storytelling in content marketing? Storytelling is a popular byword in libraries, pre-schools, campfires, and among little kids. In the beginning of time, before text existed, information was passed on by people orally and often in the form of storytelling. In content marketing, storytelling is used as a tool or method of [...]

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The Importance Of Good Landing Pages In Generating Customer Response

Landing Pages – What Are They and Why Are They Important? There’s an abundance of digital marketing strategies recommended by industry experts. However, when it comes to generating customer response, you only need the effective tactics. A great landing page and a well-structured web form are two of them. Converting website visitors into leads is [...]

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What Makes a Good Mobile Site – the Dos And Don’ts

Is your website user friendly on mobile devices? The number of people accessing websites on their mobile devices has shot up over recent years. Mobile use is a trend that penetrates all markets, from the young to the elderly. People use it for a variety of reasons including consuming media online and as a communications [...]

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How to stop competing with price and close more leads to sales

Ever heard of your prospects saying to you: "you're too expensive"? If so, how do you deal with the objection? Move on Find a way to make a "comeback" on the spot Follow-up and add value consistently It’s easy to become a business that falls into the background, especially when your marketing campaigns are similar [...]

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Why and How to Use Gmail Ads for Your Business

If you’re interested in new strategies to improve your business’s performance, then you should consider Gmail Ads. With over 1 billion active Gmail users in 2016 – and this number ever increasing – Gmail Ads will allow you to reach new audiences and grow awareness about your brand in a way that’s more effective and [...]

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How to Start Your LinkedIn Ads for B2B Business and Your LinkedIn Ads Options

Does your business work with businesses or corporates? If so, maybe it’s time to consider LinkedIn Ads. LinkedIn Ads is one of the most effective ways to connect with your prospective clients when you have defined target audience and messages. It can work very effectively, it not only helps you get more leads but also [...]

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7 Reasons Why Email Marketing Should Be Your #1 Priority

Is email marketing still relevant? Are you using email marketing to engage with your prospects, past or existing clients? According to a report by The Radicati Group, Inc., a technology market research firm, the use of email around the world continues to grow at a steady pace. From about 2.6 billion worldwide email users, the [...]

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