Blog

 From time to time when I ask business owners about what their challenge is when it comes to getting clients online. They would say, we only want to deal with high-quality leads. For that reason, we don't focus on outbound/active digital marketing as such and we only work with existing clients or referrals. Or [...]

Want to utilise Content Marketing to help your business stand out from the crowd? Webinars are a great way to do this! Aside from being accessible, content marketing offers a high ROI, which is why it has become one of the most effective ways of promoting a business. However, competition nowadays is rampant as approximately [...]

Looking for ways to improve your mobile marketing? You’ve come to the right place! Mobile marketing is a digital marketing strategy for reaching people on their mobile devices through email, websites, apps, SMS and MMS, and apps. Effective mobile advertising means having a good understanding of your mobile audience, making strategic use of mobile apps [...]

You might be wondering what makes online marketing using Instagram so tempting for businesses. Let us help you get the lowdown on this alternative digital marketing strategy. Why the buzz around Instagram ads? Research done by Instagram itself indicate that as of April 2017, more than 700 million users actively check their accounts on a [...]

Digital marketing is always evolving. New tools, strategies, and trends are always introduced every year. There’s a tonne of new stuff in store for the new year that businesses should get on. Why Should Your Business Include LinkedIn In Your Digital Marketing Strategy? If you’re curious to know what digital marketing trends you can expect [...]

The latest reports show that LinkedIn now has more than 500 million registered users across 200 countries. It is one of the most popular social media sites today, especially among millennials, professionals and entrepreneurs. As such, it is a valuable tool that every business can use to promote and grow their brand. Why Should Your [...]

In the digital marketing realm, there are always innovative ways to make processes more efficient. With the continuous developments in smart technology, the industry can enjoy even more benefits. Artificial intelligence, for example, generates data in a fast and accurate manner to achieve important marketing objectives. It can respond appropriately to queries and expand its [...]