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Why video? Videos are the most popular marketing tools today. According to Forbes, 90% of consumers say that watching product videos helped them make purchasing decisions and that 64% of customers were more likely to buy a product online after they watched a video about it. Lastly, the same article reported that videos are projected [...]

Seeing ‘Messenger Bots’ floating around the web and wondering what the heck they are? Facebook offers people the ability to communicate and stay updated on the latest news from their contacts, and the brands they follow online. With over 1.2 billion accounts on Facebook, brands are continually finding ways of using this social networking giant [...]

Why should I be storytelling in content marketing? Storytelling is a popular byword in libraries, pre-schools, campfires, and among little kids. In the beginning of time, before text existed, information was passed on by people orally and often in the form of storytelling. In content marketing, storytelling is used as a tool or method of [...]

Landing Pages – What Are They and Why Are They Important? There’s an abundance of digital marketing strategies recommended by industry experts. However, when it comes to generating customer response, you only need the effective tactics. A great landing page and a well-structured web form are two of them. Converting website visitors into leads is [...]