Are Facebook Ads for B2B? If your business only works with businesses like mine, how do you get clients online? The other day, I got a question from a prospect asking me “Are Facebook Ads for B2B?” B2B means business to business. Now, let me share some insights on how you can use [...]
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How to convert leads into buyers
How to convert leads into buyers Have you ever wondered why leads don’t work? And why your leads are time wasters? The truth is that leads are not buyers, they are just showing their interest in what you offer. When someone makes an enquiry, they might have a different intent. It could [...]
Read MoreHow to Plan your Marketing Strategy
How to Plan your Marketing Strategy Based on my research, most small businesses have no marketing strategy, and quite a few of them don’t even do marketing. Some businesses purely rely on referrals and whatever comes their way. Referrals are great but there’s no predictability. If you plan your finance, your accounting, you [...]
Read MoreWhy you need a Landing Page for your Paid Ads
Why do you need a landing page for your paid ads? Are you using websites to run your paid ads? If so, you might want to reconsider using a landing page to get better conversions for your ads. So, what’s a landing page? A Landing page is a standalone web page that’s [...]
Read MoreHow to Run Paid Ads to your Advantage
How to run paid ads to your advantage and get results When it comes to running paid ads, say Facebook ads, Instagram ads, Google Ads or LinkedIn ads, there are 3 things that you need to focus on before starting your ads regardless of which platform you use. Those 3 key points will help you [...]
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