Do you use your business blog effectively to grow your business?
The study shows companies that blog generate 88% more leads per month than those who do not. (source)
According to WordPress, 76.9 million new posts are published every month. And 0ver 409 million people view more than 22.2 billion pages each month.
The blog may sound like a time-consuming activity for busy business owners. However, when done right with an effective strategy, it not only helps your business get found easier online but also build your brand authority and increase your sales over time..
There are several benefits that your business can receive by using your business blog page properly and why you should start now.
What should I write?
The best results to attract more readers and site visitors are original content in the form of written, visual or video.
You might think, well, what I want to say has already been mentioned online and surely people can Google to look for information. There’s nothing original about my messages.
The truth is, your perspective may be different from others even though the topics may sound similar.
The starting point simply looks like this, focus on the strength of your business and services you’d like to educate in your market.
Over time, informative and educational content will allow you to build a brand authority in your niche and be known for something that you’re proud of.
How can I reach out to more people, particularly my ideal clients?
Before writing your blog, the key is to understand who you’re talking to. The common mistake is I want to get “everyone” to come to my website.
Surely, if you have multiple services or products, you might want to reach out to the wider audiences.
Bear in mind, being specific is the key to succeeding because your ideal clients can resonate with your message easily.
Being specific applies to all of online marketing activities, knowing your ideal client avatar is the quickest way to get the results and attracts the right type of customers you’re after.
Where do I get started?
Delivering the content consistently can be tricky for busy business owners.
If writing’s not your strength, I’d suggest outsourcing the responsibility, for example, delegating the tasks to the team members on a rotation basis.
Alternatively, you can outsource to an agency which provides content writing for your market.
The best way to keep you blog going is to plan ahead and determine your post frequency. That means, use your content calendar to plan your topics, decide team responsibility, starting date, publishing date, etc.
When having a definite plan in place, it will reduce the likelihood of the task being pushed down to your do-later list, or it never happens.
SourceWhat strategy should I use to make my blog more effective and attract more enquiries?
What strategy should I use to make my blog more useful and attract more enquiries?
The strategy is dependent on your goal. What’s the purpose of this article for?
Your topics should evolve around your sales process or main services/products, for example, creating a topic about client interviews around a specific service/product you offer, this can be done as a written post with images or video along with the transcription.
And this article can be used as an introduction when guiding your new prospects through your sales process or converting or closing your sales with more in-depth educational information.
When you offer high-priced services or products, guiding your prospects through your sales process is crucial.
When can I see the results?
Writing a blog post only accounts for 20% of efforts, the other 80% is your promotion.
Producing blog posts isn’t going to be an overnight success, it’s a long term strategy that you need to have patience, but when done right with your promotion, you should be able to see increased results such as increased enquiries, phone calls or sales.
Here’re seven ways to grow your business by using your blog content smartly and strategically:
Tip 1: Use COPE strategy
Create once and publish everywhere.
Creating value-added posts that talk about your market and ideal clients, and think about where you’re going to use this piece of content.
Publishing the article on your site is just a starting point. Do you have an email system that you can share with your database?
Do you have social media accounts that you can share such as Facebook, LinkedIn, Twitter, Pinterest etc?
Is your article going to include a video too? How about using YouTube to share the content?
Tip 2: Promote, promote and promote
Focus 80% of your energy on promoting your content.
Without readers and followers, the content becomes useless.
When promoting your content, plan ahead what goal you’d like to achieve and the biggest takeaway that your readers can learn and implement. Is there any low-entry offer (soft promotion/content upgrade) you can provide right after someone reads your article?
Do you have any freebie that you can “bribe” your visitors and exchange their contact details instead?
Tip 3: Focus on the long game
Writing blog posts isn’t going to be an instant hit, but it’s going to bring you gradual results over time.
Having a plan in mind and following through are the keys to success. Consistency is what we need the most to build loyal followers, credibility, authority and brand awareness.
When it comes to deciding a topic, considering where your topic fits in your buyer’s journey – early stage, middle stage or later stage.
Tip 4: Plan ahead to win the race
Having a scheduled date and a follow-through plan help your business establish authority and credibility over time. Consistency is the key to succeeding.
When writing a blog post, life events can get in the way. Schedule your blog posts in advance, at least 2-4 weeks ahead so that you have no excuses and waste no energy to figure out what to write each time.
Tip 5: Date your prospects
When creating your topic, it’s imperative to identify the purpose of your content and who your primary audience is.
Using a consistent approach to moving your cold prospects to warm or hot leads by educating them along the way. It not only helps you build brand authority but create trust with your readers.
Tip 6: Measure and monitor
The basic rule to measure your content performance is to use Google Analytics. It’s a free tool. It’s also worthwhile including Google Webmaster for your site too.
And for more precise and advanced results tracking- UTM – this is the key to tracking long-term performance. You can find more here from Google.
Tip 7: Have an end goal in mind- include a call to action
Don’t just write a blog for the sake of writing it, think ahead what benefits you’re going to bring to the table, and what action you’d like your readers to take by reading your article.
Your article should give your readers
- USEFULNESS
- A sense of URGENCY
- ACTIONABLE tips
- ULTRA-SPECIFIC call to action
Conclusion
When it comes to creating a blog that converts, there’re seven steps to follow through,
- Use COPE strategy– Create once, promote everywhere
- Promote, promote, promote-Spend 80% of your efforts on promoting your content
- Focus on the long game– outlining your long-term goal and follow through
- Plan ahead to win the race– never miss a post by planning your topics, target audience, offer, and publishing cycle
- Date your prospects– using your content as a way to educate your prospects or clients to build trust, and establish credibility and authority
- Measure and monitor– always track the performance of your online marketing efforts so that you can double down the results
- Have an end goal in mind– including your offer in your content and reverse engineer your content
Your Turn
What’re the most useful tips you’re going to take away and implement in your business?
What challenges are you facing when writing blog content? Share your feedback below.
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